Kinetica Consulting - Customer Marketing, Customer Relationship Marketing, CRM

Potential into Profit - Customer Marketing



Neil Wilson - Director

Neil WilsonAn expert Customer Management/Marketing consultant with a background as a Senior Executive of a Blue Chip Financial Services Group.

Neil is a highly experienced Customer Management (CM) specialist having had a broad range of senior operational and strategic responsibilities within a multi-national Insurance Group before moving into consultancy in early 2005.
At RSA, he was CRM Programme Manager working on the business case through to the launch of MORE TH>N and then he was cross UK CM Strategy Manager working with both B2B and B2C business models.

Neil’s core expertise is creating & embedding a Customer Management environment within businesses. With natural strategic strengths Neil has a proven ability to create a clear vision and provide the leadership to raise organisational performance from the perspective of the Customer, its people and the bottom line.

Neil has extensive international experience, studying, living and working abroad: speaking fluent French & more recently having led highly successful CM consulting assignments in Australia, Ireland, India, Argentina, Canada, Sweden & China.

Particular skills: Customer Management & Marketing Strategy, People & Cultural implications of embedding CM, KAM, Customer/Business Performance framework design, strong influencing & communication skills & the ability to engage with people at all levels.

Recent clients include Norwich Union Direct/AVIVA, Liberty International Underwriters, SAS UK, West Sussex County Council, The AA, Principality Building Society, Royal Sundaram, APIA, Royal & SunAlliance Group (UK, China, India, Ireland, Canada, Argentina, Sweden…)
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Caroline Pearce – Director


Caroline PearceA Customer Management specialist with a Blue Chip Financial Services background. Caroline held a number of senior positions where she was responsible for defining and implementing all aspects of customer marketing, optimising the consumer experience and leading the research and database functions.


Caroline is highly skilled in the development and implementation of ground breaking Customer Management strategies, impacting consumer touch-points, to achieve business results and market-leading customer experience.


Expert in the integration of customer media with a track record of delivering significant business impact by positively influencing all key stages of the consumer lifecycle.


Specialist skills in the creation and execution of complex customer marketing programmes to both improve retention and drive customer development across a broad product portfolio.

Recent consultancy experience spans B2C and B2B environments. Working on varied projects from leading the Customer Marketing function for Zurich Insurance, to working with The AA, SAS (Analytics) and AVIVA to both assess their Customer Management capabilities and help drive out associated actions. Recent clients also include The Mary How Trust and RIAS on specific marketing projects.

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Sarah Storey – Senior Consultant


Sarah is a marketing data specialist with experience spanning roles at both a leading marketing services provider (Experian) and Client-side, as an end user. Sarah has worked for companies across sectors but with a strong focus within the Finance and Insurance Industries.


Sarah has an innate talent for identifying opportunities to better exploit data through both conventional and non-standard solutions. Her 20 years of industry experience, includes the delivery of loyalty and marketing database solutions, Customer analytics, data processing and Customer segmentation projects for Blue Chip Clients.

In addition to this Sarah has hands-on experience of optimising both internal and external data usage to target marketing spend and improve results for a world-class UK Insurer.


Sarah relishes advancing the whole business' understanding of the practical, innovative and effective uses of marketing data and helping them to deliver tangible commercial and customer benefits.


Sarah's most recent project spanned the full development-cycle of a UK Insurance Prospect Pool, from conceptualisation to implementation. This culminated in a reduced cost per prospect, improved insight and increased response rates.


The Kinetica Network


We have a number of great people in the Kinetica Network who are specialists in their field and who share our values and ethics.


If you are talented and passionate about Customer Management why not join us? Contact us for a confidential chat.

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Some of our recent projects...


Comprehensive Customer Management evaluation for a major UK brand


Running proposition workshops for an international insurer


Hot spot review identifying practical Customer Marketing improvements for a leading broker


Development of contact strategy for specialist financial services provider


Implementing a Customer Satisfaction program and action forum for a global b2b organisation