Kinetica Consulting - Customer Marketing, Customer Relationship Marketing, CRM Potential into Profit - Customer Marketing

Managing Customer Retention

Managing Customer Retention requires a broader perspective than just looking at the proportion of Customers accepting their annual renewal invitation or who re-purchase at the end of their contract term. This is where we can help you.

Kinetica can help you address retention comprehensively by focussing on: -

'By helping a Client focus on keeping their most valuable AND at risk Customers we increased retention by up to 6%.'

  • Your propositions – are your products and services giving your Customers a reason to stay?
  • Your Customer profile – are you retaining Customers who are (or could in the future) provide more profit for your company?
  • Your Customer interactions – are you proactively and reactively doing all you can to retain target Customers?
  • Your retention management – is retention owned, understood and managed?

If Customer Retention is a challenge for your Company and you would like to hear more, please contact us